AN INTERACTIVE E-BOOK GUIDE TO TELLING THE STORY OF YOUR BRAND ON
INSTAGRAM FROM AN EMPATHIC BRANDING APPROACH
Do you struggle to stay consistent on Instagram, and find your account feels messy and isn't attracting your dream audience?
Or perhaps you don't feel you are creating a deeper connection with your audience on Instagram. You post things and just get a couple of likes but no rich engagement or deeper relationships.
...there was a way to get clear on your audience niche (and not just list their job, age and income), attract people who love your work, and create a consistent and meaningful brand experience on your Instagram account?
This is why I created the Brand Gram e-book. To help you implement your brand on Instagram in a way that makes your brand memorable, consistent and cohesive and attracts your dream followers.
INSIDE THIS 120 PAGE E-BOOK
Instagram is the place where you are sharing things daily, and talking to your audience daily, and so it can become the place people can fully emerge themselves in your brand's message and what you have to offer as well as being able to keep in touch with their current needs which will build community and loyalty around your brand.
Instagram is an amazing way to share your brand story and all the aspects of your brand.
There are so many aspects to branding. Things like story, emotions, values, connection, experience and aspiration.
So to have a platform that is both visual and uses copy and video in a casual, friendly easy to connect and interact with way makes for a wonderful place to showcase your brand and really connect with your audience in a deeper way.
In this e book, we will explore how to not only keep your Instagram visuals on brand, but how to create a deeper connection with your audience and share every aspect of your brand identity.
In this ebook you will learn...
✨ How to lay down strong foundations on Instagram, so you have a consistent brand style and voice.
✨ Create a consistent and cohesive brand look, feel and experience on your account to make you stand out and be memorable and recognisable.
✨ Get clear on how your brand can show up with empathy, have an impact and bring value .
✨ Connect with your audience on a deeper and more meaningful level.
✨ How to let your personality shine through, so your audience can connect with you.
✨ Create images that set the tone and feel of your brand as well as share your world with your audience.
✨ Create graphics that communicate, educate, entertain, inspire and inform your audience.
✨ Plan your feed to make it visually appealing and make a good first impression.
✨ How to use words to create a deeper connection with your audience and build your brands personality.
After a decade of designing brands and websites for creatives like you, I now equip creatives with the tools and processes to create and take control of their own graphics and visual brand identity.
As a passionate creative, it brings me great joy to see fellow creative's thrive and flourish, and be seen as the professional talents they are.
I can help you confidently DIY your graphics and create a compelling brand so that your can share your message, offers and attract the right people.
120 Pages of Instagram Branding Tips, Examples, Resources and Guidance.
1. BRAND FOUNDATIONS -Lay down strong brand foundations to set your account up.
2.WHAT DOES YOUR BRAND BRING TO INSTAGRAM- Get clear on what you bring to Instagram and how you can show empathy, have impact and bring value.
3. BRAND VALUES AND EMPATHIC BRANDING- Connect with your audience on a deeper, meaningful level.
4. BRAND PERSONALITY- Let your personality shine through, to connect.
5. BRAND IMAGERY- Create images that set the tone and feel of your brand as well as create connection.
6. BRAND GRAPHICS- Graphics that communicate, educate, entertain, inspire and inform.
7. VISUAL FEED PLANNING- Plan your feed to make it visually appealing.
8. BRAND VOICE AND CAPTIONS- Create connection with your words.
9. CONSIDER EVERY TOUH POINT- Create a complete consistent branded experience
10. EDITING AND APPS- Resources to help you create.
WHAT IS INCLUDED IN MY PURCHASE? A 120 page interactive pdf ebook, which you can download and save on your computer or print off.
HOW DO I USE IT? You can use your interactive PDF on Adobe Acrobat, Notability, Goodnotes or any pdf reader. User guide comes with your purchase.
WILL UPDATES BE FREE? Yes, If I make any updates over time I will email you the updated version.
WILL THIS HELP ME GROW MY FOLLOWERS? The focus of this ebook is not how to grow your followers, but rather create deeper more meaningful connections and a memorable branded experience. This will likely lead to more followers but the ebook does not include growth strategies.
WILL THE EBOOK HELP ME WORK OUT MY BRANDING? While this ebook doesn't take you through the full branding process, it does provide tips and advice to put together your branding, if you need some help with it.
PRODUCT SELLERS Yes! If you sell handmade products, products for another company or curate a collection of products to sell, and use Instagram to promote your brand and to connect with and attract your audience, this ebook will help you create a beautiful account to help you sell and attract.
SERVICE BASED CREATIVES Yes! If you offer a service either online or offline and use Instagram to share your brand, this ebook will help you create a beautiful account to share your expertise and be seen as an authority and trusted professional.
COURSE AND DIGITAL PRODUCT CREATORS Yes! If you are promoting digital products online, this ebook will help you create an Instagram account to help you positioning you as an expert and leader.
BLOGGERS AND INFLUENCERS? Yes! You want to get your content out there and seen by the right people. This ebook will help you build an instagram account that will attract the right people to your content and create a branded experience.
You can keep doing what you are doing showing up a hot mess on Instagram with a messy inconsistent brand.
You can get the guidebook to walk you through the steps to create a complete on brand experience, making you look professional and connecting you with your audience more deeply.