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YOUR RESULT
The Heartbeat leads with empathy, kindness,
and a desire to support others. Your brand
feels approachable and emotionally safe.
You don’t shout to get attention, you listen.
You are the business next door that customers return to,
not just for the product, but because of how you made
them feel. Your strength lies in emotional resonance
and authenticity.
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A BIG LIST OF IDEAS YOU CAN
TAKE INSPIRATION FROM:
- Instagram graphics that feel like encouragement “Dear You” style posts or mini letters to your audience.
- Hand-drawn illustrations that feel inviting inviting used for icons and digital stickers.
-Postcards with handwritten fonts or thank-you notes in every order
- Tissue wrapping with a caring quote or affirmation. Add stickers or tape with sweet messages.
- Mini gifts with kind messgaes, like tea bags, small accessories, lip balm, flowers. It could be for client gifts or little additions to orders. I once sold scrunchies and I added in the parcel a free mini scrunchie with a tag that said 'you are amazing'.
- Goodie bags for events, talks or meet-ups.
- Cute encouragment stickers or pins.
- Colouring in page with thoughtful quote or message. You can print this an add it into orders for physical products or share a digital download for service or digital based buisness.
- Desktop or phone wallpaper with enouraging message.
- A “you’re not alone” zine-style printed piece.
-Scented or textured paper for sensory depth.
- A postcard with an encouraging statement. I once bought from a postpartum brand and got a postcard with an encouraging quote for new mums on it.
- A 'take what you need' tear away poster with words of kindness or encouragement.
Kind and gentle colours that feel warm and thoughtful. Pastels and muted tones. They are not too loud but gentle and soft.
They feel feminine and nuturing.
Soft, friendly, and slightly nostalgic. Use warm, rounded serif or handwritten fonts paired with approachable sans-serifs. Avoid anything too stark or corporate.
Ready to confidently become your own designer?
Go deeper on your brand message and unique voice to build a stand out brand and professional graphics.
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After over a decade of designing brands and websites for creators like you, I now equip small business owners with the tools and processes to create and take control of their own branding.
I want to see creative's thrive and flourish, and be seen as the professional talents they are.
Creating something unique and filled with personality, character and story. I can help you bring your vision to life.
