When you first think about your visual branding, that all important logo, the fonts, the colours, the overall feel and style. What is it that you first think about? Are you thinking how pretty you can make it? How much fun can you have with the design? How you can play with a style you really love? About that Pinterest board, you have full of pretty inspiration? While it is easy to want to ... Read the Post
How to Design a Timeless Brand Identity
Trends and fads are quick wins in the world of design. They a fun, popular and cool. And of course, you want your brand to appeal, be popular loved and appeal. While it is important not to make your visual branding all about what you love but consider also what your audience loves and what will not only attract them but make them feel at home and excited to be part of your world. This doesn't mean ... Read the Post
7 Ways to Support Small Business this Year and Why You Should
If we lived in a world without small business, all we would have is big companies and chain stores, and they would hold a lot of power over what is available to us. The beauty of small business is that it brings greater choice, diversity and experience. Small business in a way helps us be more of who we are. We are not dictated by trends and what the mass market wants. We can have coffee at a ... Read the Post
Why You Need to Define Your Ideal Audience before you Brand
You have your own business, you are free to do with it whatever you want, so of course, you want to design your branding to be something you love. You want to have fun with it, and create that dream branding. But it isn't just all about you and what you like. If you want your business to connect with customers, make sales and be a real business and not just a fun side project, then you also ... Read the Post
Why it is Hard to Design for Yourself and How to Overcome it
Someone hands you a brief, you talk to them about their style, what they want to get across and who they are aiming it at, and all they want and the constraints of the project. Whether it is a client job, helping out a less creative friend or just being the 'creative one' given the task of designing something for a family or community event. Somehow designing for someone else seems so much easier ... Read the Post
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