The quickest way to make a connection with people is through relatablity. Friendships are started from that simple 'oh me too'. Finding common interests, experiences and memories. So when it comes to branding and trying to create a connection with your audience and making them feel like your friend, means finding those common grounds, so they feel they can relate to you. Being relatable builds ... Read the Post
How to Uncover the ‘Why’ of your Creative Business and How it Impacts your Brand.
Why you do what you do matters more then what you do. There are plenty of other people doing similar things to what you do. So the way you make what you do stand out, is in how you brand your business. What will set what you do apart from others doing similar things, is who you are, and why you do what you do. You will bring the energy of that why into your work, your brand, and the way you ... Read the Post
Why you Need to Enjoy the Process
This past fortnight I just wasn't feeling it. I was worn out. With a lot of travel and family things to deal with, the boys getting colds and not giving me a lot of space. I felt out of sync with my usual everyday rhythm and it seemed to also make me doubt my path. With so many other responsibilities and little time to dedicate to my own pursuits, I began to get those negative thoughts of ... Read the Post
What your Visual Branding needs to say about your Brand
When you first think about your visual branding, that all important logo, the fonts, the colours, the overall feel and style. What is it that you first think about? Are you thinking how pretty you can make it? How much fun can you have with the design? How you can play with a style you really love? About that Pinterest board, you have full of pretty inspiration? While it is easy to want to ... Read the Post
How to Design a Timeless Brand Identity
Trends and fads are quick wins in the world of design. They a fun, popular and cool. And of course, you want your brand to appeal, be popular loved and appeal. While it is important not to make your visual branding all about what you love but consider also what your audience loves and what will not only attract them but make them feel at home and excited to be part of your world. This doesn't mean ... Read the Post
- 1
- 2
- 3
- …
- 13
- Next Page »