If you want to get the most out of your mood board, you need to have a strategy in how you create it and how you use it.

Have your brand stir emotions, evoke memories and create connection.

While I don't recommend basing your brand graphics just on the latest trends, I think trends have their place and it is great to be aware of

You stare at your logo, scroll back and forth over your website. It just doesn't feel quite right.

Before you can leap into visual inspiration you need to write. You need words that fuel

ou know that twinge...that itch? Something about your branding feels off. You can’t quite put your finger on it. It just doesn’t feel right

You may have heard the saying 'consistency is key'. That sounds pretty important, right?

People today want to feel a connection to the brands they buy from. Maybe not every single purchase.

Plenty of people talking about design and logo trends for the year ahead. I find that the trends for small businesses are different

One-third of online activity is spent watching video.It is predicted that by 2021, 80% of the World’s Internet Traffic Will Be Video.

How to create a brand identity, not just a pretty brand. Your brand's message at the core of your identity.

Creativity flourishes in calm when our minds are free from distraction and pressure.